FIT AS FVCK

The use of our secondary name “Fit as Fvck” is designed to encourage and support a positive reinforcement message associated with reaching your potential in life whether this is in fitness or your personal goals. We understand consumers want to connect with a brand and we acknowledge that this has to do with the name and intent of the message.

We understand the use of Fvck is a little edgy but we believe these are the times we now live in where words or expression and changed or altered to inspire, innovate and connect with consumers in a more modern and meaningful way. This is what we are trying to do with “Fit as Fvck”. We acknowledge this is a bold statement and we have no intention to offend anyone that is why we want the consumer to know what it really means and why we stand behind it, which is “Focus on your Vision, Commit, Konquer”. As per the attached logo you will see that our message is clear and incorporates all elements.  

Our statement is bold and youthful but we want it to inspire whether you are working towards financial, business or personal goals we believe our message of “Focus on your Vision, Commit, Konquer” reinforces a positive mindset and attitude to achieve what you want in life.